Activation Measurement Desk
Covers activation planning, measurement and renewals.
Examines how sponsors activate properties and judge whether to continue.
Sponsorship Marketing Hub
A hub for Australian brand teams assessing, negotiating and activating sponsorships across sport, events, community and content.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
Sponsorship Marketing Hub covers how Australian brands choose, negotiate and activate sponsorships. It examines valuation, rights, activation and measurement across sport, events and community properties.
Written for Australian sponsorship and brand managers.
- 01Sponsorship Valuation
- 02Rights Agreements
- 03Activation Planning
- 04Sports Sponsorship
- 05Community Sponsorship
- 06Outcome Measurement
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Rights Negotiation Desk
Covers agreements, rights and brand risk.
Follows the terms and rights that shape what a sponsor can and cannot do.
Sponsorship Strategy Desk
Covers sponsorship strategy, fit and budgeting.
Reviews how Australian brands decide which sponsorship opportunities align with their objectives.
How we work
Written for the people who decide
Sponsorship strategy, valuation and activation for brands. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.