Activation Planning
Part of Conference and business event sponsorship
Choosing sponsorship benefits that reach decision-makers
A sponsor package may promise broad exposure, but the useful question is whether the right people will encounter the message in a setting where they can act on it. …
A sponsor package may promise broad exposure, but the useful question is whether attending people with relevant roles will encounter the message where they can act on it. Start with the buyer’s role, problem and stage in the decision process.
Ask the organiser for attendee role and industry definitions, previous event data if available, and the basis for any “decision-maker” claim. AuSAE’s Linc Conference Sponsor Opportunities listing does not state role breakdowns, attendee numbers or evidence that attendees are decision-makers.
Distinguish association membership from confirmed conference attendance. A logo sent to all members can create awareness, but it is not a conversation with buyers attending the event.
Use the separate guide for a full comparison of speaking, exhibition and hosted-meeting rights; briefly, a specialist session needs useful evidence, a demonstration needs reachable visitors and staffed coverage, and hosted meetings need explained matching and opt-in. Here, judge the visibility each named benefit offers to relevant attending roles.
AuSAE lists two Plenary Session Experiences—Day 1 / Day 2—at $2,500 + GST, with one opportunity marked sold. Benefits include a website logo and profile with hyperlink, an opportunity to introduce one plenary (excluding the opening on Day 1 and closing on Day 2), digital display during the day, and session-signage recognition. Branded notebook and pen collateral is also described, with pads and pens at the sponsor’s cost; AuSAE promotes it as reaching every attendee during and beyond the event.
The Monday Named Conference Lunch is priced at $1,250 + GST for one opportunity. The first-day lunch is Fish and Chips on the Lawn, away from the exhibition area, and includes a website logo and profile with hyperlink, acknowledgement, naming rights on the day and a display during lunch.
All sponsors receive recognition in conference marketing, including signage and digital presentations, plus a mailing list of Linc participants who opt in to one post-conference communication. Exhibition booth space and conference registration are not included in sponsorship and cost extra.
Choose the Plenary Session Experience when the stage introduction and repeated conference-day visibility suit the message; choose the lunch when naming rights and a display at that meal are more relevant. Neither listing establishes which attending roles will see either benefit, so check audience evidence before treating exposure as decision-maker reach.
Use a simple four-check screen: role match, visibility at the relevant moment, staff effort and contract restrictions, and a defined next step. Mark each clear, unclear or missing; prefer benefits with evidence of role match and visible placement, and do not treat missing evidence as a positive score. Compare the stated price with the value of that documented reach, not the number of logo placements in a bundle.
Before committing, ask which attendee roles and industries are expected at the relevant session or lunch, and what previous-event evidence supports that expectation. Set a next step for the opt-in post-conference email, such as inviting a reply or follow-up conversation, and decide in advance what response would make the benefit worthwhile.
Four-Check Screen for Evaluating Sponsorship Benefits
- Role matchAssess whether the benefit reaches the intended attendee roles (e.g., decision-makers in relevant industries).
- Visibility at the relevant momentConfirm the benefit is seen during a high-engagement time, such as a plenary session or named lunch.
- Staff effort and contract restrictionsEvaluate required staffing and any limitations on engagement, such as opt-in rules or exclusions.
- Defined next stepEnsure there’s a clear follow-up action, like an opt-in email with a reply prompt or scheduled call.
Plenary Session Experience vs. Named Conference Lunch
- BenefitPlenary Session Experience (Day 1 / Day 2)
- Price$2,500 + GST
- Key VisibilityWebsite logo, profile hyperlink, session introduction, digital display, signage, branded collateral (pads/pens at sponsor cost)
- Audience ReachAll attendees during and beyond event (no role breakdown provided)
- Best ForMessage visibility during key conference sessions; ideal if stage introduction aligns with messaging goals
- BenefitMonday Named Conference Lunch ($1,250 + GST)
- Price$1,250 + GST
- Key VisibilityWebsite logo, profile hyperlink, naming rights, display during lunch, acknowledgement
- Audience ReachAttendees at first-day Fish and Chips on the Lawn (location away from exhibition area; no role data provided)
- Best ForNaming rights and recognition at a relaxed, informal meal setting
Sponsorship Benefit Summary – Linc Conference 2026
- Plenary Session Experience Price$2,500 + GST
- Named Lunch Price$1,250 + GST
- Sponsorship InclusionsWebsite logo, profile hyperlink, digital and physical signage, post-conference email to opted-in participants
- ExclusionsExhibition booth space and conference registration not included; must be purchased separately
- Evidence of Decision-Maker AttendanceNot provided by AuSAE; requires direct inquiry from event organiser
