About us

Sponsorship Marketing Hub

Sponsorship strategy, valuation and activation for brands.

A hub for Australian brand teams assessing, negotiating and activating sponsorships across sport, events, community and content.

What we cover

Sponsorship Marketing Hub reports on Sponsorship marketing. Coverage is organised into 6 sections: Sponsorship Valuation, Rights Agreements, Activation Planning, Sports Sponsorship, Community Sponsorship, Outcome Measurement. It is written for Australian sponsorship and brand managers.

How we work

Articles should be useful to someone who actually has to decide or implement the matter: concrete, verifiable and honest about what depends on the business, the region or the legal position. Where a topic is governed by law or tax rules, the article says so, rather than pretending to replace professional advice.

We correct errors visibly. If a correction changes the substance of an article, the article states what has changed.

Contact

Corrections, tips and questions: [email protected]. For advertising and partnerships, see the advertising page. Publisher details are in the legal notice.