Masthead
Desks
Articles are attributed to the desk responsible for them rather than to an individual writer. Each desk below covers one part of Sponsorship Marketing Hub.
Activation Measurement Desk
Covers activation planning, measurement and renewals.
Examines how sponsors activate properties and judge whether to continue.
Sponsorship Strategy Desk
Covers sponsorship strategy, fit and budgeting.
Reviews how Australian brands decide which sponsorship opportunities align with their objectives.
Rights Negotiation Desk
Covers agreements, rights and brand risk.
Follows the terms and rights that shape what a sponsor can and cannot do.