Sponsorship Valuation
Comparing attendees with the wider media audience
Compare on-site and media audiences by population, period, geography and sponsor asset without adding overlapping figures into false reach.
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Sponsorship Valuation
Sponsorship Valuation
Comparing audience access with promotional rights
Match the people a sponsorship can reach to the exact placements and permissions offered, without treating headline audience figures as delivered exposure.
Sponsorship Valuation
Conference and business event sponsorship
A conference sponsorship buys defined opportunities to meet an audience, not a guarantee that decision-makers will notice or buy. Compare the rights package with a …
Sponsorship Valuation
Content and newsletter sponsorship
Choose content and newsletter sponsorship by checking the placement, audience evidence, editorial boundaries and useful measures.
![Clear sponsorship purpose for brands: Define the change wanted in a group over time, with a business reason.; Use: 'We want [audience] to [action] because [reason]' with owner and budget.; Check if sponsorship fits: rights, audience access, and partner’s capacity. Defining the business purpose of a sponsorship](/covers/defining-the-business-purpose-of-a-sponsorship-640.webp?v=7217a710)
Sponsorship Valuation
Defining the business purpose of a sponsorship
Define a sponsorship purpose by naming the audience, desired change and business reason, then choose observations that fit.
Sponsorship Valuation
Designing a sponsorship evaluation before signing
Set the sponsorship evaluation question, evidence, access, owners and reporting dates while the deal can still change.
Sponsorship Valuation
Evaluating a publication's audience quality before sponsoring
Assess a publication’s audience using placement-specific reach, fit, source methods and measurement limits before agreeing to sponsor.
Sponsorship Valuation
Evaluating a sponsor deck's audience claims before purchase
Check the source, denominator and relevance of audience figures in a sponsorship deck before using them to assess a proposed right.
Sponsorship Valuation
Evaluating an esports property's audience evidence
An esports sponsorship deck may combine viewers, views, followers and attendees.
Sponsorship Valuation
Handling in-kind support as a documented sponsorship
Record in-kind goods or services, sponsor benefits, delivery evidence and valuation limits in a local sponsorship.
Sponsorship Valuation
Separating asking price from activation costs
Separate the sponsorship fee from production, staffing and other work needed to use the rights before comparing proposals.
Sponsorship Valuation
Splitting budget between rights and audience activity
Reserve enough for a workable audience activity, then assess which sponsorship rights the remaining budget can buy.
Sponsorship Valuation
Sponsorship budgeting
Plan the full cost of a sponsorship, then compare its approved budget with forecasts, actual spend and staff capacity.
Sponsorship Valuation
Sponsorship research and audience evidence
Check audience figures against specific sponsorship rights, assess their sources and methods, and record what remains unknown.
Sponsorship Valuation
Valuing sponsorship opportunities
Assess sponsorship rights, audience evidence, delivery risk and the full cost of using a package before deciding what it is worth to your brand.