Editors
Desks
Articles are assigned to the relevant desk, not to an individual. Each desk is responsible for part of Sponsorship Marketing Hub.
Activation Measurement Desk
Covers activation planning, measurement and renewals.
Examines how sponsors activate properties and judge whether to continue.
Sponsorship Strategy Desk
Covers sponsorship strategy, fit and budgeting.
Reviews how Australian brands decide which sponsorship opportunities align with their objectives.
Rights Negotiation Desk
Covers agreements, rights and brand risk.
Follows the terms and rights that shape what a sponsor can and cannot do.